Work

The Challenge

My Approach

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 300% faster task completion.

Work

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Conclusion

Whether you're designing a new feature, this approach matters.